Genuine’s skilled interviewers are able to create a personal connection nationwide or internationally using efficient video chat techniques, saving time and money. We then upload the casting content to a secure viewing link where your team gets immediate access to view progress and comment!
Our personal sidewalk interviews allow us to recruit and video interviewees all in one step, again saving time and money.
This highly interactive and deeply personal method also lets us tap into a group of relevant and interesting people who may not otherwise participate in casting or research.
STUDIO / ON LOCATION
In-person interviews in a studio or location setting create a uniquely personal connection with candidates. At Genuine, we believe that conducting a successful interview is more of an art form than a science, and we’ve developed proven techniques to make all types of people feel comfortable and open.
ETHNOGRAPHIES: AT HOME INTERVIEWS
By interacting with consumers in their personal space, we demonstrate flexibility and a level of interest that encourages people to relax and open up quickly—important skills for both documentary and research-style casting interviews.