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PATIENTS & PHYSICIANS: RECRUITING & INTERVIEWING

The world of healthcare advertising requires its own recruiting and interviewing finesse. Bringing out GENUINE feeling in healthcare professionals and their patients who suffer from serious medical issues demands a unique level of compassion, tact, and mutual trust—and an expert understanding of a highly regulated industry.

GENUINE takes these kinds of assignments very seriously, and the results speak for themselves.

  • Experience: Over 20 years of successful pharma testimonial casting.

  • Strategic: Customized brand alignment for every project.

  • Emotional: Personal connection with patients from initial interaction through final details.

  • Procedural: Proven inquiry-based interviewing techniques.

  • Compliant: Healthcare regulatory expertise.

  • Connected: National network of resources.

  • Dedicated: Hands-on guidance every step of the way.

For more than two decades, we have sensitively recruited and elicited compelling stories and insights from people suffering from the following disease states, and a variety of healthcare professionals in a variety of specialties:

PATIENTS & CAREGIVERS

Acid Reflux

Alzheimer’s

Asthma

Atrial Fibrillation

Cancer

Congestive Heart Failure

COPD

Depression

Diabetes

Emphysema

Fibromyalgia

Gaucher’s Disease

Gout

Hairy Cell Anemia

Heart Attack

High Cholesterol

Incontinence

Indigestion

Migraine

Parkinson’s

Overactive Bladder

Obesity

PTSD

Paget’s Disease

Stroke

HCPs

Cardiologists

Dentists

Dermatologists

Dieticians

Primary Care Physicians

Psychologists & Psychiatrists

Rheumatologists

Urologists

Vets

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