The good news is consumers have become your brand’s best marketers, making real people more influential for your campaigns than ever before. The bad news is today’s multichannel world is increasingly competitive, complex, and confusing. Finding and vetting the best real people is getting tougher—and managing them is even more difficult. Here at GENUINE we’ve [...]
By: Jill Strickman - Founder Brands and their agencies struggle to create high quality content that reflects a brand’s values and emotionally resonates with audiences. Using real people has proven to be one of the best ways to do that, and is now more powerful than ever thanks to the astonishing reach of social media. But [...]
Michael Spitz, from Klick Health writes: "...discovering the real patient experience goes beyond traditional market research, and the patient-centric healthcare revolution transcends mere technology. Behind the data and the gadgetry are flesh and blood people we know and love, in need of support not just “solutions,” genuine empathy more than detached “engagement." Click here to view the complete article: Klick [...]
At GENUINE, we are proud to have found the girls featured in this poignant, unapologetic celebration of STEM women by Microsoft and director Nanette Burstein at Hungryman: Click on the image to watch the video Young women growing up today are often unaware of the extraordinary  female inventors and scientists who came before them and [...]
By: Jill Strickman - Founder Discovering the right real people for your brand is surprisingly like online dating. When clients come to GENUINE, they’re like romantic hopefuls who dream of finding “the one”. Optimistic, they tell us about all the consumer data they have that will help us facilitate the search. In an ideal world, this [...]
By: Jill Strickman (Founder) & Gina Boyer (Casting Director) A recent article in the New York Times Modern Love section, “The End of Small Talk” recently made the rounds in our office and it struck a chord.  In the article, writer Tim Boomer asks, “Why can’t we replace small talk with big talk and ask [...]
by Jill Strickman - Founder From Phone Books to Facebook When I started my own real people casting and research company more than twenty years ago, my office was stacked to the ceiling with those big heavy Yellow Pages phone books, one for every city in the country. To find the right real people for [...]
GENUINE is Casting Real Families for a Stouffer’s Campaign! Including: • Mothers who work the late shift or long hours • Families where one partner has been away for an extended period of time due to a service oriented profession • Young couples moving into a home or apartment • Same sex couples with children [...]
GENUINE is seeking individuals whose life is better and more affordable thanks to generic prescription drugs! Have you saved money by switching from expensive brands to affordable generic prescriptions? Tell us how these savings have impacted you and/or your family! Submit ASAP via our online submission form: https://form.jotform.com/62316586106960 Those selected will have their photo portraits [...]
We are looking for Clash of Clans enthusiasts! We want to hear about your clan - the bonds of friendship and community that have grown since playing the game. We are searching the United States for Clash players and their communities. Please fill out our online questionnaire at the link below ASAP to be considered: https://form.jotform.com/61936603998976 [...]
GENUINE is seeking Health Insurance stories for a Commercial! Are you enrolled in the Health Insurance Marketplace through HEALTHCARE.GOV? If so, we want to hear your story! Those who are selected will participate in a commercial that will be filmed the first week of October 2016. To share your story, send us your Name, Phone, Email, Healthcare [...]
GENUINE is recruiting for a project featuring people who are HIV Positive and currently on treatment. We are searching Nationwide. Those selected for the final project will be featured in an Ad Campaign and be compensated for their time. Please fill out our online questionnaire at the link below ASAP to be considered: https://form.jotform.com/61734160514954 SEE OUR [...]
GENUINE is CASTING SUBARU OWNERS for a PAID Video Project! We are currently CASTING an Industrial Video featuring Subaru owners who have a relationship with their Subaru dealer, who are passionate about their lives, and who are an inspiration to others.   Those selected will be FULLY compensated. Please fill out our online questionnaire at the link below [...]
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