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May 01, 2019

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Article originally featured on Forbes.com https://www.forbes.com/sites/forbesnycouncil/2019/04/30/how-brands-earn-trust-in-the-age-of-fake-news/#7c29750f1922   Jill Strickman  Forbes Councils Forbes New York Business Council  CommunityVoice Regardless of which side of the political aisle you sit on, most agree that our society now endures unprecedented levels of misinformation, manipulation and resulting division. Unsure whom or what to believe, we dismiss it all as untrustworthy. [...]

Apr 02, 2018

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In our immediate, on-demand, and personalized digital age, people are incessantly bombarded by ads coming from every direction. The good news is that cutting-edge technologies such as Virtual and Augmented Reality (VR and AR) and even 360° immersive video have helped transform advertising and journalism. Together they help brands cut through the background noise, and [...]

Feb 14, 2018

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Real people bring undeniable authenticity to advertising campaigns. Brands are able to connect to their audiences with inspiring and relatable stories and content. It’s no wonder that the trend has continually grown in advertising, to the point consumers have turned into your best marketers! Knowing how to approach the process with your professional real people [...]

Nov 06, 2017

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The good news is consumers have become your brand’s best marketers, making real people more influential for your campaigns than ever before. The bad news is today’s multichannel world is increasingly competitive, complex, and confusing. Finding and vetting the best real people is getting tougher—and managing them is even more difficult. Here at GENUINE we’ve [...]

May 31, 2016

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By: Jill Strickman - Founder Brands and their agencies struggle to create high quality content that reflects a brand’s values and emotionally resonates with audiences. Using real people has proven to be one of the best ways to do that, and is now more powerful than ever thanks to the astonishing reach of social media. But [...]

May 31, 2016

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Michael Spitz, from Klick Health writes: "...discovering the real patient experience goes beyond traditional market research, and the patient-centric healthcare revolution transcends mere technology. Behind the data and the gadgetry are flesh and blood people we know and love, in need of support not just “solutions,” genuine empathy more than detached “engagement." Click here to view the complete article: Klick [...]

Apr 19, 2016

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At GENUINE, we are proud to have found the girls featured in this poignant, unapologetic celebration of STEM women by Microsoft and director Nanette Burstein at Hungryman: Click on the image to watch the video Young women growing up today are often unaware of the extraordinary  female inventors and scientists who came before them and [...]

Mar 21, 2016

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By: Jill Strickman - Founder Discovering the right real people for your brand is surprisingly like online dating. When clients come to GENUINE, they’re like romantic hopefuls who dream of finding “the one”. Optimistic, they tell us about all the consumer data they have that will help us facilitate the search. In an ideal world, this [...]

Feb 24, 2016

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By: Jill Strickman (Founder) & Gina Boyer (Casting Director) A recent article in the New York Times Modern Love section, “The End of Small Talk” recently made the rounds in our office and it struck a chord.  In the article, writer Tim Boomer asks, “Why can’t we replace small talk with big talk and ask [...]

Feb 19, 2016

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by Jill Strickman - Founder From Phone Books to Facebook When I started my own real people casting and research company more than twenty years ago, my office was stacked to the ceiling with those big heavy Yellow Pages phone books, one for every city in the country. To find the right real people for [...]
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