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WE ARE SOCIAL

May 16, 2018

Web Master

casting

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Join our GENUINE Real People Database! Register for our REAL PEOPLE Database and receive emails about our exciting projects! If you would like to participate and be entered into our system, please click on the link and fill out the survey: https://form.jotform.com/52705925209962. You only need to register one time! As the real people specialists, we ask [...]

Apr 02, 2018

Web Master

Thoughts

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In our immediate, on-demand, and personalized digital age, people are incessantly bombarded by ads coming from every direction. The good news is that cutting-edge technologies such as Virtual and Augmented Reality (VR and AR) and even 360° immersive video have helped transform advertising and journalism. Together they help brands cut through the background noise, and [...]

Feb 14, 2018

Web Master

Thoughts

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Real people bring undeniable authenticity to advertising campaigns. Brands are able to connect to their audiences with inspiring and relatable stories and content. It’s no wonder that the trend has continually grown in advertising, to the point consumers have turned into your best marketers! Knowing how to approach the process with your professional real people [...]

Nov 06, 2017

Web Master

Thoughts

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The good news is consumers have become your brand’s best marketers, making real people more influential for your campaigns than ever before. The bad news is today’s multichannel world is increasingly competitive, complex, and confusing. Finding and vetting the best real people is getting tougher—and managing them is even more difficult. Here at GENUINE we’ve [...]

May 31, 2016

Web Master

Thoughts

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By: Jill Strickman - Founder Brands and their agencies struggle to create high quality content that reflects a brand’s values and emotionally resonates with audiences. Using real people has proven to be one of the best ways to do that, and is now more powerful than ever thanks to the astonishing reach of social media. But [...]

May 31, 2016

Web Master

Thoughts

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Michael Spitz, from Klick Health writes: "...discovering the real patient experience goes beyond traditional market research, and the patient-centric healthcare revolution transcends mere technology. Behind the data and the gadgetry are flesh and blood people we know and love, in need of support not just “solutions,” genuine empathy more than detached “engagement." Click here to view the complete article: Klick [...]

Apr 19, 2016

Web Master

Thoughts

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At GENUINE, we are proud to have found the girls featured in this poignant, unapologetic celebration of STEM women by Microsoft and director Nanette Burstein at Hungryman: Click on the image to watch the video Young women growing up today are often unaware of the extraordinary  female inventors and scientists who came before them and [...]

Mar 21, 2016

Web Master

Thoughts

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By: Jill Strickman - Founder Discovering the right real people for your brand is surprisingly like online dating. When clients come to GENUINE, they’re like romantic hopefuls who dream of finding “the one”. Optimistic, they tell us about all the consumer data they have that will help us facilitate the search. In an ideal world, this [...]

Feb 24, 2016

Web Master

Thoughts

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By: Jill Strickman (Founder) & Gina Boyer (Casting Director) A recent article in the New York Times Modern Love section, “The End of Small Talk” recently made the rounds in our office and it struck a chord.  In the article, writer Tim Boomer asks, “Why can’t we replace small talk with big talk and ask [...]

Feb 19, 2016

Web Master

Thoughts

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by Jill Strickman - Founder From Phone Books to Facebook When I started my own real people casting and research company more than twenty years ago, my office was stacked to the ceiling with those big heavy Yellow Pages phone books, one for every city in the country. To find the right real people for [...]

May 16, 2018

Web Master

casting

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CASTING PC Users! SUBMIT ASAP: https://form.jotform.com/81344650856966 GENUINE is looking for PC users who have recently started their own business or are thinking of starting their own business. Those selected will be compensated and featured in an Ad Campaign. We are searching NATIONWIDE so please feel free to TAG and SHARE this info with anyone you [...]

May 16, 2018

Web Master

casting

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CASTING PC Users: Recent Grads & Families SUBMIT ASAP: https://form.jotform.com/81344650856966 GENUINE is looking for PC users who need better technology, but cannot afford it. Examples: recent grads, growing families with old tech, etc. Those selected will be compensated and featured in an Ad Campaign. We are searching NATIONWIDE so please feel free to TAG and [...]

May 16, 2018

Web Master

casting

0

CASTING PC Users! SUBMIT ASAP: https://form.jotform.com/81346257356966 GENUINE is looking for PC USERS WITH SIDE GIGS/HOBBIES! Examples: individuals with full time jobs who, in their spare time, coach sports teams, craft, collect, train for athletic events, are involved in community theater/volunteer work, etc. Those selected will be compensated and featured in an Ad Campaign. We are [...]

Apr 23, 2018

Web Master

Hiring

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GENUINE: The Real People Company is looking for outgoing, highly motivated and organized Freelance Real People Casting Directors. Strong people skills, perseverance, a positive attitude, with solid research and interviewing skills are required. The ideal candidate is a creative, curious problem-solver who excels at conducting in-depth, targeted searches.  Experience in casting is mandatory, and a [...]

Apr 21, 2018

Web Master

Hiring

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GENUINE: The Real People Company is seeking part-time interns (approximately 10-12 flexible, daytime hours per week) to start as soon as possible at their Tribeca office. Seeking energized, creatively-minded individuals interested in combining their passion for people and documentary-style casting with their technology skills and interest in commercial production. The Administrative Casting and Social Media Intern [...]

Apr 20, 2018

Web Master

Hiring

0

GENUINE: The Real People Company is seeking part-time interns (approximately 10-12 flexible, daytime hours per week) to start as soon as possible at their Tribeca office. Seeking energized, creatively-minded individuals interested in combining their passion for people and documentary-style casting with their technology skills and interest in commercial production. The Business Development and Real People Casting [...]

Apr 17, 2018

Web Master

Hiring

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GENUINE: The Real People Company is looking for outgoing, highly motivated Freelance Casting Assistants to support our Casting Directors and/or Project Managers either in office or in studio audition sessions. Strong people skills, a positive attitude, accountability and reliability are required. Ideal candidates possess rock solid organization skills and are good communicators in person, on [...]

Apr 16, 2018

Web Master

casting

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CASTING REAL Spoken Word Artists & Poets SUBMIT BEFORE 5/4: https://form.jotform.com/81134272256957 GENUINE is looking for Spoken Word Artists/Poets, ages 16+, to be featured as the voice for an Ad Campaign for a major sports brand. Specifically seeking those with a powerful and youthful attitude. Those selected will be compensated. For more info, call us at [...]

Apr 15, 2018

Web Master

casting

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We are looking for: • Girls, Ages 7-15, ALL ETHNICITIES • Real Parent SUBMIT ASAP BEFORE 4/18: https://form.jotform.com/80946010256957 Specifically seeking REAL KIDS (non-actors). We are searching in NY Area so please feel free to TAG and SHARE this info with anyone you think may be interested. QUESTIONS? Email us at casting@genuinerp.com or call 212-966-3211 SEE [...]
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