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Real People have become your most effective marketers.

We unleash the extraordinary in your best brand champions!

From high profile Super Bowl commercials to finely nuanced testimonials to digital content viewed by millions, GENUINE is your proven full service REAL PEOPLE RECRUITING, CASTING, RESEARCH, PRODUCTION AND SOCIAL MEDIA PARTNER!

WORK

You've probably already seen our work.

From Super Bowl commercials to highly nuanced testimonials,

GENUINE Real People have been seen by millions.

 

Check out our GENUINE highlights below.

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GENUINE HIGHLIGHTS

CLIENTS

Hear from some of our loyal clients

  • Testimonial#8-Alyssa
  • Testimonial#7-Cathy
  • Testimonial#6-Jim
  • Testimonial#5-Nannette
  • Testimonial#4-Jennifer
  • Testimonial#03-Meegan
  • Testimonial#02-Adam
  • Testimonial#01-Katie

“We had a particularly challenging project for the GENUINE crew, which called for a wide pool of patients with very specific, medical requirements. GENUINE not only found our heroes, but they put us in an odd predicament. They gave us too many great candidates to choose from! And it wasn’t a fluke –GENUINE is good, and now a valuable resource for our recruiting needs”

Alysa Vasapolli / Producer  / Cult360/CultHealth

"Jill Strickman and her team are the first I call for real people casting. They are by far the leading experts: buttoned up, consummate professionals, with a "can do" attitude. Working with Jill's team alleviates legal and clearance concerns, which translates into saving time and money. And if their expertise isn't enough, they are a pleasure to work with -- I would go so far as to use the word "fun"!"

Cathy Pitegoff /Director of Business Affairs / Havas Worldwide

“We love the power of an authentic, heartfelt testimonial — few things are more compelling. Over the years, we’ve captured many of those “magic” moments for our clients… and GENUINE is our secret weapon to achieve that. At this point, we’d be scared to work with anyone else…”

Jim Huffstetler/ President / Zero Odor LLC

"GENUINE did such an amazing job both on my Lean Cuisine commercial and my Microsoft project.  These kinds of films live and die by the casting and GENUINE has always found the most special subjects that make my commercials shine.  Thank you!"

Nanette Burstein / Producer / Director / Hungry Man

"GENUINE is a valued production partner of ours, and we thank you for all of the hard work and always delivering!  Regardless of the ask and time frame, GENUINE always finds a way to get things done. Their professionalism and outreach has helped us create successful campaigns that hinged on finding the right talent. GENUINE is always top of mind for our real people casting needs!"

Jennifer Zarrillo / Executive Producer / Sawyer Miller | Weber Shandwick

"I just wanted to reach out and say thank you for all the great work you did to find such great real people for our recent spot.  I know how challenging the project was and you guys really delivered!”

Meegan Hanrahan / Senior Content Producer

“GENUINE is my first call when I’m approached with a project that involves real people casting.  Their experience and knowledge allows you to formulate the most efficient production plan.  It’s a truly collaborative processes that yields the best possible results!”

Adam Callner / Producer

“We have done many jobs with GENUINE over the years, and it is always a pleasure. They work well with our directors and have a full understanding of the creative and budgetary needs of our projects. I would highly recommend GENUINE to anyone looking for consistency, reliability and of course - a strong talent pool!”

Katie Bigham / Production Coordinator / Identity
Browse some of the major brands we've found real people for:
Take a look at the remarkable talent and agencies we've partnered with:

DIRECTORS

Dan Addelson
Philip Andelman
Joaquin Bacasay
Joachim Back
Martin Bell
Mark Bennett
Peter Berg
Nanette Burnstein
Lisa Rubish
Paul Cade
Robert Caruso
Mark Claywell
David Cornell
Andrew Douglas
Jakob Dylan
Nicolai Fuglsig

Tenny Fairchild
Brett Froomer
Jim Gartner
Bob Giraldi
Paul Goldman
Paula Greif
Bruce Herwitt
Erich Joiner
Michael Karbelnikoff
Greg Kohs
Brandon LaGanke
Spike Lee
Renny Maslow
Andrew McCarthy
Jim McGorman
Scott Messick

Dave Merhar
Brett Morgan
Mark Pellington
Bob Purman
Aaron Ruell
Jake Scott
Baker Smith
Robert Townsend
Barry Vetere
Stacy Wall
Andrew Walton
Harvey Wang
Jeremy Warshaw
Albert Watson
Jim Zulander

AGENCIES

Arnold Worldwide
Avrett Free Ginsberg
BBDO Worldwide
BBH
Campbell Mithun
DDB Worldwide
Dentsu America
Deutsch Inc.
Digitas Health
Draft FCB
Droga5
Footsteps

FreeEnterprise LLC
G2
Gardner Nelson & Partners
Gotham Inc.
Grey Advertising
GSW Worldwide
Havas Worldwide
Hill Holiday Boston
J. Walter Thompson
KBS&P
Lockhard & Wechsler

McCann-Erickson, Inc
McGarry Bowen
Media Arts Lab
ML Rogers
Ogilvy & Mather
Publicis USA
Roberts & Langer
Saatchi & Saatchi
Saatchi Healthcare
TBWA Chiat Day
Wieden & Kennedy
Y&R

CONTACT US

ARE YOU LOOKING
FOR REAL PEOPLE?

We'll think through your challenge and find a real people solution
Call us at 212-966-3211, or email newbiz@genuinerp.com.

ARE YOU
A REAL PERSON?

Register with GENUINE and be alerted with new opportunities
to share your stories and experiences
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